Starting a clothing line is one of the common rites of passage for many celebrities, such as Jennifer Lopez, Justin Timberlake, Sean Combs and Nicky Hilton. Many also opt for makeup, perfume, restaurants, and any other branding opportunity they can get their hands on. Now, I'm a supporter of entrepreneurship, but I have to say, I am tired of everyone doing it. And with celebrities like Lindsay Lohan and Jessica Simpson trying to make a buck off their names, the question I'm left with is, "what made you quit your day job?" When has the craft of acting or musicianship become so uninspiring as to be a gateway profession to the real business of branding? I would love to see Lindsay in a real movie, or Jessica Simpson take herself more seriously as to not flub her lyrics in every concert.
Am I completely off with the assertion that the business of branding has gotten out of control? Discuss.
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